Advertising display-rack.



C. BLUM.

ADVERTISING DISPLAY RACK.

APPLICATION FILED JUNE 29, I910.

1,17,57. I Patented Feb. 8,1916.

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INVENTOR:

C. BLUM.

ADVERTISING DISPLAY RACK.

APPLICATION FILED JUNE 29, 1910. LgFQ fiQT/ Patented. Feb. 8, 1916.

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WITNESSES: INVENTOR:

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CHARLES BLUM, OF PHILADELPHIA, PENNSYLVANIA.

ADVERTISING DISPLAY-RACK.

To all whom it ma? concern: Beit known t at I, CHARLEs'BLUM, of Philadelphia, in the State of Pennsylvania, have invented a certain new and useful Improvement in Advertising Display-Racks, whereof the following is a specification, reference being had to the accompanying drawm s. It is an object of my invention to provide a rack capable of holding bottles or similar articles in position to be dispensed; and-having -means for displayingadvertisements relating to such articles, leaflets or cards which ported by said rack.

A further object of my invention is to provide such a rack with means whereby it may be supported either upon a horizontal plane surface or against a vertical plane surface, such means including a flap which when turned down forms a strut to support the rackupon a horizontal surface, and when turned up forms a hanger to support the rack against a vertical plane surface.

As hereinafter described my invention includes such a rack so constructed and arranged that it may be collapsed in plane form to facilitate its storage and transportation.

My invention includes the various novel features of construction and arrangement hereinafter more definitely specified.

Inthe drawings: Figure I is a-perspective view of a display rack embodying-my improvement and conveniently formed of a single sheet of pasteboard reinforced by textile fabric. Fig. II is a rear view of the rack shown in FigII but showing its rear flap upturned so that it ma be hung against a vertical plane surface. ig. III is a right hand edge view. of said rack as shown in Fi II.

said drawings: 1 is a rectangular prism tube having a series of openings 2 in its upper wall 3 adapted to receive the bottles or other articles which are to be displayed and from which they may be dispensed. Said tube is preferably made of flexible material such as cardboard, so that said front and top walls may be collapsed flat respectively bottom wall 4 and rear wall 5 thereof, and leaves 6 of the desired configuration of said tube 1 when it is distended, are struck from said'rear wall 5 so as to be hingedly connected therewith at one edge and extend within said tube to maintain the including separate are removably sup- Speciiication of Letters Patent.

latter' in distended leaving openings 7 in shown, said wall 5 is continued upwardly to form a rear. panel 9 in unitary relation with the rear flap 10 which is hingedly connected therewith at the line 11 shown in Fig. II, so that said flap 10 may be turned down as shown in Fig. Ito form a strut leaving at its then lower edge upon a horizontal plane supporting the rack, or, said flap 10 may be upturned in alinement with said back panel 9, to form a hanger as shown in Figs. II and III when it is desired to support the rack against a vertical plane. The brace 13 is struck from said flap 10 so as to be hingedly connected therewith at the line 14 shown in Fig. II, and is provided at its free end with the hook 15 so that it may be inserted through one of said openings 7 as shown'in Fig. I and engage the rear wall 5 between the top of the local leaf 6 and the wall 3 of said tube 1. The front panel 16 extends in position, incidentally said rear wall 5. -As

unitary relation with said top tube wall 3 parallel with said rear panel 9, to which it is permanently connected at its opposite edges, conveniently by the staples 17 extending through both panels, and, said panel 16 has at its upper edge the opening 19 which registers with the opening 20 in the edge of theflap 10, when the latter is upturned as a hanger, so as to engage a nail 21 or other suitable device by which the rack may be hung against a vertical plane surface. Said panel 16 has the slot 23 opening therethrough to receive removable advertising cards or leaflets 24 between said front panel 16 and rear panel 9, so that said leaflets extend downward between the leaves 6 in the tube 1, and are supported by the bottom wall 4 ofthe latter. Said panel 16 is also provided with the slot 25 to receive the upper corners of said leaflets 24 between said front panel 16 and rear panel 9. It is to-be understood that said with said slot 25 to prevent them from falling forward, and such engaging means is not required if the leaflets are stiff enough to support themselves exterior to said slot 23. It is to be understood that advertising matter may be printed upon the face of said panel 16 in the spaces 27, or otherwise, and that advertising matter may be printed upon saidleaflets 24 in the spaces 28 or otherwise.

Although a rack may be constructed as above described of a single unitary sheet of Patented Feb. 8, 19116. Application nia June 29, 1910. Serial No. 569,453.

leaflets 24 are only engaged material, such as pasteboard; I prefer to reinforce the same with textile material, for instance, as shown in Figs. II and III, a

' sheet of textile material is attached to the inner face of the front panel 16, beginning atthe line 31, and extends upon the inner faces of the walls of the tube 1, up

the. inner face ofthe rear panel 9 and upon the flap 10 to which it is also secured so as to reinforce the hinge joint between said flap and said rear panel 9. I also provide the reinforce sheet of textile fabric 34 extending upon the outer face of said flap 10, covering said brace arm 13, reinforcing its hinge joint with said flap 10, and, extending downwardly over the edge of said panel 9, to which it is attached so as to reinforce the hinge joint of said panel 10.

It is to be understood that when the device is arranged as shown in Fig. I, it is self-supporting upon a horizontal-plane and is ca able of retaining articles in position to be dispensed in conjunction with advertising matter retained localto said articles on the panel 16,- and advertising matter on the removable leaflets 24 which may be severally taken from the rack by prospective customers. However, when said brace arm 13 is disengaged from the tube 1 and said flap 10 is upturned as shown in Figs. II and III, then the rack may be hung against a vertical plane surface, displaying articles to be dispensed and advertisements thereof as before. Moreover, when said bracing leaves 6 are turned outwardly into the openings 7 from which they are struck; the entire rack may be collapsed for storage or transportation.

It is to be understood that I do not desire I to limit myself to a rack which is collapsible or to the precise details of construction and arrangement herein set forth, as it is obvious that various modifications may be made therein without departing from the essential features of my invention as defined in the appended claim.

I claim: t

In a display rack, a single piece of flexible sheet material having means, including openings therethrough, to respectively receive an article to be displayed, and a leaflet; the portion of said piece having the article opening being collapsibly movable with respect to'the portion of said piece having the leaflet opening; and, leaf portions of said piece, collapsibly movable with respect to said leaflet holding portion and within said article holding portion arranged to support them in. cooperative relation; said leaves also servingas lateral supports for the leaflet extending through the leaflet opening, and, the bottom wall of said artiole holder also serving as .a support for said leaflet. v

In testimony whereof, I have hereunto signed my name at Philadelphia, Pennsylvania, this 13th day of June, 1910.

CHARLES BLUM.

Witnesses: I 4

EDw.v M. CAMPBELL, J. H. Jnrrnnms. 

